Last month, Blake Lively launched her newest entrepreneurial endeavor: a website called Preserve.
Entrepreneur Magazine interviewed the star about her business, and she proved that there are a whole lot of brains paired with her remarkable beauty. Hardcore #girlcrush.
Blake Lively is going through a massive transformation from actress to entrepreneur.
When I saw Malcolm Gladwell speak at Inbound, I Instagrammed something he said that carried a lot of weight for me, and applies to Blake’s journey as well:
“Be the kind of person who can tune out the naysayers, because there will inevitably be naysayers with any transformation” – Malcolm Gladwell #inbound2014
As Gladwell said, there will inevitably be negative people who are uncomfortable and critical in regards to this change, but Blake has the right attitude for the job; she disregards the haters & continues onward, making her dreams real and proving them wrong. In the interview, she said:
“I know the disparaging critics are the media and the most kind are the consumers. And they’re the ones who make your brand.”
In other words, the people talking shit are just talking to talk and criticize. They have no true relationship with Blake, her brand, or business. Those that do have a meaningful impact are the consumers; its their interactions that support her endeavors and guide the future of the brand. Blake’s ability to dissect this criticism will benefit her & her company.
She also has focus: Blake is being driven by passion and has tunnel vision in regards to creating this vision.
“It’s less about others’ perception and more about my own. You can’t be an entrepreneur for other people. You can’t start a company for other people. You have to love it more than you ever thought of loving something that wasn’t a human being. The demands will kick you down and rob your life – but yet it is so rewarding.”
In Hollywood, it’s all about competing in that world for the movies and the roles. Actresses & actors are competition, not collaborators– unless they’re working on the same film. I feel like the world of entrepreneurship is much more, open, expansive, and unlimited. There is infinite room for great ideas, and so people are welcome because they are only adding to the pot. Entrepreneurship allows you to focus on the dreams, desires, inspirations inside yourself, and the solutions you come up with to problems you’ve experienced in your own immediate world. You don’t have to worry about what everybody else in the industry is doing. Instead, you do your thing, and then look around and see that you’re surrounded by a bunch of people who are also just doing their thing. The common thread is that your making your unique visions a reality. That’s the most beautiful kind of success– one where each person flourishes in their own unique way. Kind of like a field of flowers…
You’re drive comes from your heart– not from the need to compete with your outer surroundings.
In the interview, Blake touches on how the entrepreneurial world is so much accepting than Hollywood. I haven’t experienced that world, but I have entered the world of entrepreneurship, and it’s been warm & welcoming. Entrepreneurs are inspired by great ideas and want to help the people who come up with them. When their ideas succeed, they want to put what they’ve gained from it into helping newbies with ideas so the cycle can continue.
This path that Blake is embarking on is quite honorable because it required her to pump the breaks & turn around to take a different course of action. As she said in the interview, her role in Gossip Girl generated her a brand & fan base that she easily could have tapped into as she became an entrepreneur. Instead, she decided to ditch it to do what feels true to her. She created an entirely new brand that represents her true self more authentically. While she may be losing Gossip Girl fans, I think she’s going to acquire a whole new fan base that’s more sincere & connected with her over her true passions– not somebody else’s imaginary world that she acted in.And now, she’s going through an even greater transformation: motherhood. Last week, Blake subtly announced her pregnancy on her website. It looks like she’s already incorporating her journey through pregnancy into her brand; I’m interested to see how much she will keep private, and how much she will share.
Can’t wait to see her business bloom & how she raises her company and her child. Brava xx